The hidden factor behind successful reward programs 

Shipping is often invisible when it works and highly visible when it fails. In reward programs, delivery is the moment where expectations meet reality. 

International fulfilment inevitably introduces complexity. Different markets involve different carriers, regulations and delivery standards. Most issues arise during the last mile, where failed delivery attempts, incomplete addresses or missing contact details are most common. 

To ensure reliable delivery across regions, we work with a combination of international and local logistics partners, including FedEx, GLS, DHL, as well as national postal services. This allows us to adapt delivery methods to each market and select the most appropriate carrier based on destination, shipment type and recipient expectations. 

Effective fulfilment depends on proactive management rather than reactive fixes. Continuous shipment monitoring, clear communication with recipients and close coordination with logistics partners help prevent minor issues from escalating into larger problems. 

Transparency is as important as speed. Customers are generally understanding when delays occur — provided they are informed. Clear status updates and realistic timelines significantly improve satisfaction, even when outcomes are not ideal. 

Shipping is not merely a logistical task. It is a defining part of the reward experience.